R / c fail because of 5 major problems:
1. Poor advertising sales
2. Bad programming
4. Staffing issues
5. No interactive media component
Underperforming r / c are, typically, deficient in a or more of these areas. Radio Station Programming Consultant
Let�s first check out sales. You can have the most effective programming and a lot interesting content in your radio station, however if you simply can't sell it, then you've got an appealing challenge to deal with.
Radio sales isn't brain surgery or brain surgery. There's also no Houdini magic or mumbo jumbo involved.
To achieve success in radio sales, you need to master some simple, yet incredibly-powerful concepts, and also have the motivation and discipline to execute these concepts everyday.
It is not about "selling spots." That's very short-sighted and short-term. Your salespeople will probably be not doing anything greater than running in place.
What brings greater and longer-term results is your salespeople get in front of decision-makers having an idea, having a plan, vision, a spec spot, and request the business enterprise. When they are not requesting the business enterprise, then are they all there?
I show salespeople how to make a lot of money (for themselves but for the station) selling local direct business. What to do, and ways to do it. Who to penetrate front of. Things to say, and how to voice it out.
Having sold literally millions-of-dollars worth of inventory, Let me tell you that massive success in radio sales isn't easy, however it is all so incredibly-simple!
Next, let�s discuss programming. Today�s massively-successful stereo are creatively hyper-focused over a very specific target audience, and exude these seven critically-important qualities:
1. No Hype
3. Fun to get along with
4. Respect, trust & fairness
5. Consensus, not confrontation
6. Make dreams be realized, change the world, develop a better life
7. Establish deeper relationships & stronger bonds with your listeners
Having programmed stations in many different different formats in small, medium and major markets, I can tell you that massive success in radio programming isn't easy, but, like sales, it is extremely, quite simple!
If you want to dramatically improve sales, programming, each department at your radio station(s), then let's use a conversation and get started with the process.
Call me for a free, confidential first consultation. Speak directly with me at night, not an associate. My phone number is 631-764-6460. Radio Station Sales Consultant
I look forward to talking with you, and am very looking forward to working with you!
Stefan Rybak Company
Media. Marketing. The Power Of Now!
10 Shore Road, Mount Sinai, NY 11766
Cell phone: 631-764-6460