Stereo fail because of
5 major problems:
1. Poor advertising sales
2. Bad programming
4. Staffing issues
5. No interactive media component
Underperforming radio stations are, typically, deficient in one or more of these areas.
Radio Station Sales And Programming Consultant – Let�s first take a look at sales. You could have the most effective programming and most interesting content on your radio station, however if you simply can’t market it, then you’ve got an interesting challenge on your hands.
Radio sales isn’t rocket science or too difficult. Additionally, there are no Houdini magic or mumbo jumbo involved.
To be successful in radio sales, you should master some simple, yet incredibly-powerful concepts, and also have the motivation and discipline to execute these concepts everyday.
It isn’t about “selling spots.” That’s very short-sighted and short-term. Your salespeople will be doing nothing a lot more than running in place.
What brings greater and longer-term results is your salespeople get in front of decision-makers having an idea, using a plan, vision, a spec spot, and order the company. If they’re not requesting the company, then what makes them there?
I show salespeople steps to make a lot of money (for themselves but for the station) selling local direct business. What to do, and ways to take action. Who to get in front of. What to say, and how to say it.
Having sold literally millions-of-dollars valuation on inventory, Let me tell you that massive success in radio sales is hard, but it’s all so incredibly-simple!
Next, let�s discuss programming. Today�s massively-successful radio stations are creatively hyper-focused on a very specific audience, and exude these seven critically-important qualities:
1. No Hype
3. Fun to get along with
4. Respect, trust & fairness
5. Consensus, not confrontation
6. Make dreams become a reality, affect the world, create a better life
7. Establish deeper relationships & stronger bonds along with your listeners
Having programmed stations in a variety of different formats in small, medium and major markets, I can tell you that massive success in radio programming is difficult, but, like sales, it is rather, very simple! Radio Station Programming Consultant
In order to dramatically improve sales, programming, each department your radio station(s), then let’s use a conversation and obtain making use of.
Call me for any free, confidential first consultation. Speak directly with me, no associate. My telephone number is 631-764-6460.
I look forward to hearing from you!
Cellular phone: 631-764-6460
Private Email: SjRybak@aol.com