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Real Estate Photography Strategies for Realtors - Don't Do it Yourself, You'll Lose Your Commission Check

Categories: Blog January 19, 2015 @ 7:40 AM 0 Comments      

Pasadena photographers
I did it myself; taken things i thought were great listing pictures and used them in my online MLS listing. My clients thought they were fine and I thought these folks were just fine, until I began being a buyer's agent in Seattle a couple of years back.

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I worked with over 40 different buyers weekly and everyday I'd hear, "Did the truth is those listing pictures? There is no approach we take to need to see that house, it's really a dump! Does the listing agent know how bad they are?" Obviously, your opportunity agent didn't spend anything on property photography.

My buyers would also see some good listing photos and want to be in to see the house . We'd step inside and they might ponder whether it absolutely was the same home they saw online. They believed cheated since the pictures were nothing like the real home. (but no less than your chance agent got buyers walking from the house).

Everything reduced to the listing pictures they saw online. That's essential marketing for listings! Give buyers a great picture and they're going to jump inside the house on that day. Let them have a "do-it-yourself" picture and they're going to begin the following home. Your opportunity pictures increase the risk for difference, specially when spent a couple of bucks on professional real-estate photography!

Even when the listing pictures were a lot better than the particular house, guess what? Still it got the buyers inside! That's your goal as a listing agent; get as many showings as you possibly can. Professional real-estate photography makes that happen.

With upwards of 80%+ of buyers looking online now, your opportunity photos are the first thing they're considering and basing their initial impressions on.

How much money in lost commissions will you be missing since you won't spend around 200 bucks for professional real estate photography?

If you did spend the well invested marketing dollars on some professional real estate photography.......

You could have more satisfied clients since the home sold faster.
You could have made more cash because you didn't have to drop the sales price when the listing became stale on the market.
You could look like a premier producer in the area because of the quicker sales, appealing listings and much more satisfied clients. Your current image is enhanced, big time!

Is it not funny how such a small aspect of your small business can affect the whole thing? When you realize how one issue affects your net profits, that'll allow you to perk up, right?

Now don't produce the excuse it's too costly since it is not. Look at it as an advertising and marketing and advertising expense because thatrrrs how it's. And property photography is one of the best items you can spend your marketing dollars on.

You have a couple options........

You could grab a specialist in solid estate photography nearer your home and gives them $50-$200 to come to your listing and try taking some fabulous photos. Make sure they're top notch, have all the best equipment and view the objective of these photos. Ensure pay for real estate photography that's no better than your own.

Your other option is to go with an organization like Vicaso.com who real-estate photography exclusively. Their clients are listing photos the real deal estate agents!

You are able to schedule your photo shoot online, pay about $200 or so and obtain the most captivating listing photos you'll ever see. Although you may use a crack house listed on the market, their real estate photography will make it seem like a palace.

I'm suggesting; don't skimp on your own real-estate photography. Go through the cost as an investment. Should you spent $200 on professional real-estate photography but got back another $20,000 in commissions that year from faster sales, more clients, and listing prices, wouldn't that be worth it? You betcha!

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