With podcasting entering the mainstream and podcast production tools becoming really easy to come by, it's natural for people to start talking about their companies in their podcasts. Without clear podcast guidelines, you will probably find yourself accidentally offending key customers or offering company secrets. Concurrently, smart companies understand that podcasting critical information and insight to clients and customers is an effective way to grow business.
IBM set a confident example for the corporate environment in 2005 in the event it posted official podcast guidelines for its employees. IBM emphasized how that its employees could use podcasts to learn about new technology while spreading this news about innovations at their organization. From the standpoint for being a responsible corporate citizen, IBM recommends that it is employees participate actively inside the podcasting communities, within the parameters of these podcast guidelines.
First, IBM reminds its workers to never divulge any confidential material. That can be a podcast guideline sounds like it will go without saying, employees taking care of secret and sensitive projects for lengthy periods of time might inadvertently let slip an important piece of data. Obviously, any breach of security could put IBM and it is clients, which include the us government, at serious risk. Therefore, in its podcast guidelines, IBM reminds workers to deal with podcasts like any conversation they might have about the company outside company walls.
Second, IBM encourages employees in their podcast guidelines to review the best way they present information. IBM specifically recommends that podcasting employees develop original voices, while stating clearly that their opinions are not necessarily the opinions of the employer. IBM's podcast guidelines also advise podcasters to take into account whether the material they would like to present would make for an enjoyable podcast. Long lists of knowledge, for example, would be better off presented as websites or as downloads, whereas podcasts get good at highlighting eager, enlightened conversation.
Finally, IBM's podcast guidelines improve the bar for podcast producers by encouraging high production value while placing podcasts on a single level as other media requests. IBM requests that employees treat requests to show up on other people's podcasts because the same as requests for interviews in the media or radio stations. Podcast guidelines at IBM recommend advising communications managers about external podcast appearances, so employees could get clear guidance on things to say and how to say it.
IBM's podcast guidelines offer an excellent model to companies of all sizes that are concerned about how their staff can and should take part in podcasts.