Online banner advertising was very popular when advertising space was initially sold on the net. But today, some internet business owners think that it must be no longer relevant. Is online banner advertising still effective?advertising campaigns
An internet site that sells banner advertising space can only guarantee that folks will discover your ad. They cannot guarantee that anyone will read it or click right through to your website landing page or website.
The international measurement and informationcompany and Nielsen, recently documented that investment in display web advertising, which include online banners, increased over 26% for your first quarter of 2013. If banners did not work, business owners would not continue to buy them, logically.advertising media
How will you help make your online banner advertising effective?
Success with online business marketing, like marketing an offline business, always equates to getting a sufficient return on the marketing investment. If your banner campaign is costing more than it's earning, then you are wasting your money. The typical click through from banners is roughly 2% to 5%.
Actual cash from direct response advertising sales is not really the only method to measure the prosperity of your banner ad. These people may well buy another product from you at a later date via your email marketing campaign if you are directing visitors to a landing page and collecting emails with an opt-in form.
Online banner ads are also effective as a marketing branding tool. Rather direct response advertising, costs a lot of money because you need massive exposure for effective results brand advertising. This kind of banner advertising is favoured by large companies who have the budgets to spend on this type of marketing.
As with any form of advertising, the effectiveness of your banner ads depends on applying the right strategies. To optimise your banner ad performance, ensure that it must be placed in a leading position at the very top, or close to the top, from the page. Put the ad on the relevant website with steady, reliable traffic which is visited by those who are considering your products or services.
Sell the click, not the item
Online banner advertising is now more sophisticated with better improved and targeting graphics. The objective is always to 'sell the click'. Ensure your message is all about a want, desire or concern that the audience might have, so that they should click on the ad to find out more. It's the job of your money page to promote the merchandise.
Your chances of getting viewers to actually simply click your banner ad increases when your message motivates people for more information. Once they have clicked on your banner they are directed to a landing page that provides something of value in exchange for their email address then. After you have their email address, it is possible to follow-in the lead with e-mail marketing.